If like me you get excited about branding, marketing and general consumerism then check out Secrets Of The Superbrands on the BBC iPlayer, particularly the second programme which is all about fashion brands. Presented by Alex Riley, it gives a frank and clear overview of how brands market their selves with their clever trips to make us, the consumer, need it ALL. If you work in the fashion industry it's no big shocker but it does make you sit back and think how much of a sucker you can be.
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